CoverGirl: a Personalized Makeup Company
CoverGirl is a company owned by Procter & Gamble that specializes in a variety of makeup products. CoverGirl sells individual products, palettes, and collections. On their website, found here, viewers can navigate between news, products, looks, and tips. To contact CoverGirl, several options are available: email, chat, and phone. CoverGirl’s email is found on this page. The company’s phone number is 1-800-426-8374. The real-time chat option is available from 10 am to 2 am (Eastern Standard Time).
Products
On Covergirl’s Products page, found here, viewers can browse through a number of categories. These categories include: face, eyes, lips, nails, tools, and collections. In each category are subcategories. For example, in the “Face” category, there are subcategories like foundation, powder, and concealer, to name a few. Using the Product Pro option (found on the right-hand side), customers can select their choice product and refine their search to include only relevant products. One such example is choosing “Concealer” and then selecting the most suitable skin type (oily, normal, or dry). This personalized system demonstrates CoverGirl’s goal to provide customized experiences for each potential client. Each product includes customer generated review sections, available colours, and tips for which products look best together.
Connect
Another example of CoverGirl’s commitment to unique service is found on their “Connect” page, linked here. On this page, customers can take online quizzes to find their best beauty products. They can participate in live beauty chats for instant help from the CoverGirl Beauty Consultants, or review the Beauty FAQs (Frequently Asked Questions) page for answers to common questions.
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